Doing Business in Benin: A Cultural Field Guide for American Professionals
American executives preparing to engage with Beninese companies will find a professional culture that prizes relationship depth, hierarchical respect, and patience in ways that differ meaningfully from standard US business conventions. Understanding these norms is not merely a courtesy — it is a strategic advantage that can determine whether a partnership succeeds or stalls before it begins. This guide offers practical, candid guidance for US professionals at every stage of a Benin business enga